Post by account_disabled on Oct 7, 2023 11:50:55 GMT
Native ads: Unlike other display ads, native ads are meant to look like a “natural” part of a site’s content by matching the style and layout of the rest of the webpage. For example, “sponsored” posts that appear in a news feed on a platform are a form of native ad.
Use case: Native ads are frequently featured on social media and editorial publications, but they can be used anywhere you want your ad to blend in with other content.
Native ads are typically labeled as promoted advertisements, but juxtaposingectly Phone Number List represents your content alongside a site’s non-promoted content will still help create associations for the audience member. The goal for any native ad is to create a complementary rather than disruptive experience for the user.
Source: LinkedIn
ads that appear specifically on social media sites like LinkedIn. This category overlaps with many of the above ad types.
Use case: Social media is a particularly effective platform for display ads, because audience members spend more time scrolling and looking through their feeds than they spend on other websites.
Types of Display Advertising Targeting
The specific targeting options you will have for your display campaigns will depend on the platform and display network where you create them. Some of the most common methodologies for display ad targeting include:
Demographic targeting: Every display network will give you the option to target audience members based on demographic information, often at an aggregate level to protect privacy.
Interest targeting: This form of targeting uses predefined and/or custom audiences that commonly search and/or are known to be interested in subject matter related to your product or service.
Contextual targeting: Contextual targeting focuses on specific behavior-based keywords, topics, or URLs. The display network analyzes user browsing history to find audience members who are interested in the keywords you provided and serves ads to them.
Most B2B display advertising campaigns combine multiple targeting types in order to further narrow down the audience to its most relevant subset. As with other ad campaigns, however, it’s important not to hyper-target, especially in the early stages of building brand awareness.
Why Is B2B Display Advertising Effective?
B2B display advertising has risen to the top of a marketer’s ad arsenal for a couple of key reasons:
Use case: Native ads are frequently featured on social media and editorial publications, but they can be used anywhere you want your ad to blend in with other content.
Native ads are typically labeled as promoted advertisements, but juxtaposingectly Phone Number List represents your content alongside a site’s non-promoted content will still help create associations for the audience member. The goal for any native ad is to create a complementary rather than disruptive experience for the user.
Source: LinkedIn
ads that appear specifically on social media sites like LinkedIn. This category overlaps with many of the above ad types.
Use case: Social media is a particularly effective platform for display ads, because audience members spend more time scrolling and looking through their feeds than they spend on other websites.
Types of Display Advertising Targeting
The specific targeting options you will have for your display campaigns will depend on the platform and display network where you create them. Some of the most common methodologies for display ad targeting include:
Demographic targeting: Every display network will give you the option to target audience members based on demographic information, often at an aggregate level to protect privacy.
Interest targeting: This form of targeting uses predefined and/or custom audiences that commonly search and/or are known to be interested in subject matter related to your product or service.
Contextual targeting: Contextual targeting focuses on specific behavior-based keywords, topics, or URLs. The display network analyzes user browsing history to find audience members who are interested in the keywords you provided and serves ads to them.
Most B2B display advertising campaigns combine multiple targeting types in order to further narrow down the audience to its most relevant subset. As with other ad campaigns, however, it’s important not to hyper-target, especially in the early stages of building brand awareness.
Why Is B2B Display Advertising Effective?
B2B display advertising has risen to the top of a marketer’s ad arsenal for a couple of key reasons: