Post by moon125 on Nov 10, 2024 5:25:18 GMT
Let's imagine a situation: you managed to attract potential customers, but you can't achieve high conversion rates. What to do? Introduce customers to the product in more detail. If you offer your target audience something for free, you will not only demonstrate attention and care for customers, but also promote the brand, increase customer loyalty and trust.
If the product you are promoting is not unique and has already gained popularity on the market, a small free offer will allow you to become more visible in the conditions of intense competition. New or unfamiliar products also require user experience. What free "goodies" can attract the attention of potential customers and encourage them to buy the product? We will list 10 of the most effective ones.
1. Free or paid test drive
Offer the customer to taste, try out, or rent the shopify website design product for a while. Your goal is to introduce the customer to the product so that they can evaluate its benefits. The method of testing depends on the specifics of the product. For example, food can be offered to taste, cosmetics - to apply to the skin, equipment - to turn on and test.
What about products that can’t be assessed quickly, such as furniture or transport? A potential buyer needs to make sure that the sofa will match their interior and that it will be comfortable to ride a bicycle. The best test drive in such cases is a long-term lease.
This service can be made a paid alternative to the transaction if the potential buyer is not sure that he is ready to make a purchase. It is important to formalize the lease of goods legally so that in case of damage, it can be compensated.
2. Free step
2-attract-clients-with-free-pluses.jpeg
This method is suitable for those who provide services that can be divided into several steps. One of them can be made free. Let's consider possible offers using specific examples. Companies that perform repairs, install doors and windows, conduct free measurements. Cleaning companies offer free cleaning of one room, for example, a hallway.
When offering a "free step", it is worth considering that the service should not obligate the client to anything. It should not offer irreversible actions, for example, cutting half the head.
3. Trial period
This option is worth considering for service providers that charge for the time of use, such as home Internet or online services. The client can be offered a trial period. It can be expressed in time (free for a week or a month) or in a monetary bonus (crediting a certain amount to the client's deposit).
The consumer will have the opportunity to evaluate the quality and advantages of the service. Having assessed how convenient your offer is and how it simplifies life, the client will not want to part with it.
4. Visualization of the service
3-attracting-clients-with-free-bonuses.jpg
Some services allow the client to see the result only after a certain period of time. How to demonstrate your products to a tailor or a custom furniture maker? You can use graphic editors and present a prototype of the future work as an image or 3D model. You can make them yourself or involve specialists.
Visualization of services helps consumers overcome doubts in choosing a product, identify and resolve possible objections.
5. Game
It is no secret that people respond well to entertainment content, love games, especially free ones. For manufacturers of goods and service providers, involving customers in the game is a way to create a user experience, demonstrating the non-obvious advantages of the product.
Games should not have too complicated mechanics and rules. The main thing is to make a clear association with your company or product. An example of such a game could be a product tasting, during which the client is asked to guess what exactly he is trying. Another option is a lottery, when the consumer randomly chooses a discount or bonus after the presentation.
If the product you are promoting is not unique and has already gained popularity on the market, a small free offer will allow you to become more visible in the conditions of intense competition. New or unfamiliar products also require user experience. What free "goodies" can attract the attention of potential customers and encourage them to buy the product? We will list 10 of the most effective ones.
1. Free or paid test drive
Offer the customer to taste, try out, or rent the shopify website design product for a while. Your goal is to introduce the customer to the product so that they can evaluate its benefits. The method of testing depends on the specifics of the product. For example, food can be offered to taste, cosmetics - to apply to the skin, equipment - to turn on and test.
What about products that can’t be assessed quickly, such as furniture or transport? A potential buyer needs to make sure that the sofa will match their interior and that it will be comfortable to ride a bicycle. The best test drive in such cases is a long-term lease.
This service can be made a paid alternative to the transaction if the potential buyer is not sure that he is ready to make a purchase. It is important to formalize the lease of goods legally so that in case of damage, it can be compensated.
2. Free step
2-attract-clients-with-free-pluses.jpeg
This method is suitable for those who provide services that can be divided into several steps. One of them can be made free. Let's consider possible offers using specific examples. Companies that perform repairs, install doors and windows, conduct free measurements. Cleaning companies offer free cleaning of one room, for example, a hallway.
When offering a "free step", it is worth considering that the service should not obligate the client to anything. It should not offer irreversible actions, for example, cutting half the head.
3. Trial period
This option is worth considering for service providers that charge for the time of use, such as home Internet or online services. The client can be offered a trial period. It can be expressed in time (free for a week or a month) or in a monetary bonus (crediting a certain amount to the client's deposit).
The consumer will have the opportunity to evaluate the quality and advantages of the service. Having assessed how convenient your offer is and how it simplifies life, the client will not want to part with it.
4. Visualization of the service
3-attracting-clients-with-free-bonuses.jpg
Some services allow the client to see the result only after a certain period of time. How to demonstrate your products to a tailor or a custom furniture maker? You can use graphic editors and present a prototype of the future work as an image or 3D model. You can make them yourself or involve specialists.
Visualization of services helps consumers overcome doubts in choosing a product, identify and resolve possible objections.
5. Game
It is no secret that people respond well to entertainment content, love games, especially free ones. For manufacturers of goods and service providers, involving customers in the game is a way to create a user experience, demonstrating the non-obvious advantages of the product.
Games should not have too complicated mechanics and rules. The main thing is to make a clear association with your company or product. An example of such a game could be a product tasting, during which the client is asked to guess what exactly he is trying. Another option is a lottery, when the consumer randomly chooses a discount or bonus after the presentation.